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Qingcheng Mountain is one of the important birthplaces of Taoism in China. Qingcheng Mountain is also a famous tourist attraction. We designed a Taoist cartoon image to spread the image of the city. This design is full of affinity. Different from the rigid religious image, it is endowed with more “positive”, “sunshine” and “goodwill”. As the IP image of tourist attractions, it is widely used in visual communication and derivative products.

青城山是中国道教重要的发源地之一。青城山也是著名的旅游景点。我们设计了一个道士的卡通形象来传播城市的形象。这个设计充满了亲和力，不同于刻板的宗教形象，它被赋予了更多“积极”“阳光”“善意”的性格。作为旅游名胜的IP形象，它被广泛的应用于视觉传播和衍生产品上。